Why 'Lucky Rabbit'?

Why 'Lucky Rabbit'?

Why the name 'Lucky Rabbit' for your publishing house?


I hoped it would be immediately recognizable as a children’s publisher. I wanted something memorable and enduring, something that evoked a sense of fun. The name “Lucky Rabbit” also brings to mind animals, and many of our books are centered around animals.



How did 'Lucky Rabbit' get its name?


While traveling in my home country of Australia in 2022, I received a small origami rabbit from my bunny-loving niece, Vivian (Vivi). On the way back to Columbia, South Carolina, Vivi and I kept up a running correspondence about the adventures of the little paper rabbit she had made. Because it traveled and had so many fun experiences along the way, we started calling it the “Lucky Rabbit.”



How has the name been received?


The name has been a hit. One reader said, “Whatever Lucky Rabbit is publishing, I’m buying.” Another told me, “I submitted my story to you because I love the name of your company.” And Mary Martha Green, the Cheese Biscuit Queen herself, invited me to her rabbit-filled home for a photo shoot with her Easter décor.